Clothing trends have, in more recent decades, been defined by speed, with trends changing seasonally, monthly, and even weekly. But in recent years, there has been a shift—a movement toward "slow fashion," which emphasizes quality-focused and thoughtful consumption over rapid, disposable clothing trends. Particularly among men, slow fashion has historically been the preference where one embraces the idea of buying less and choosing better.
What is Slow Fashion?
Slow fashion is a response to the fast fashion industry, which churns out inexpensive, trend-driven clothing that often ends up losing shape or actually breaking down just months after it’s bought. Instead, slow fashion prioritizes the creation of garments made with durable materials, meticulous craftsmanship, and more sustainable practices. This approach often involves artisans who create the clothing aiming for pieces that can be worn and loved for years, not just one season.
In essence, slow fashion is about investing in quality pieces that outlast fleeting trends. It’s more than just an approach to choosing casual clothing—but choosing pieces with longevity in mind.
Why Men Embrace Slow Fashion (and may not even know it is that)
Historically, men’s fashion has been less about fast-changing trends and more about staple items, classic cuts, and utility. Men's clothing, often simpler and less seasonal, naturally aligns with the principles of slow fashion, which emphasizes timeless styles and durability. Here are a few reasons why men are increasingly drawn to this:
- Longevity and Value for Money: Guys often prioritize durability in clothing, seeking out items that can withstand daily wear and the occasional adventure without losing their appeal. Slow fashion brands invest in high-quality materials like organic cotton, wool, and leather that are designed to last for years. Often when finding that high-quality garment, they don’t mind spending more for it, knowing it will last more than one season.
- Classic Styles that Stand the Test of Time: Slow fashion isn’t about trends but about timeless styles that work season after season. This appeals to gents who prefer a wardrobe that doesn't require constant updating but still looks polished. Think tailored shirts, versatile denim, and rugged, well-made boots.
- Quality Over Quantity: Those who follow slow fashion trends often opt for a minimalistic wardrobe filled with fewer, higher-quality pieces. This approach reduces decision fatigue, helps create a consistent style, and cuts down on unnecessary purchases.
For those looking to continue incorporating high-quality, timeless pieces into their lives, here are some practical tips:
- Invest in Basics: Build a capsule wardrobe with essential pieces like a great pair of jeans, a classic shirt, and a well-made, multi-use jacket. Choose versatile items that can be mixed and matched effortlessly.
- Research Brands: Many brands proudly create clothing with this focus in mind. And at times, it may be small tells that some may not even notice.
Iron & Resin Flannel - Columbia Flannel
When choosing items for The Simple Man, we take the time to do this carefully and gladly support brands that our customers seek.
- Choose Quality Fabrics: Natural materials such as organic cotton, wool, and hemp not only last longer but are also biodegradable, making them a better choice for the planet.
- Care for Your Clothes: Extend the life of your clothing by following care instructions, avoiding excessive washing, and repairing minor damages. Proper maintenance is key to a long-lasting wardrobe. When purchasing, we can make recommendations for proper care and even have local tailors we recommend.
Another Benefit? The Environment
To take it a step further, buying less also feeds into the sustainable nature and care for the environment. Plus, investing in fewer, high-quality pieces saves money in the long run and allows you to curate a wardrobe you genuinely love.
At The Simple Man, two brands in particular focus on sustainability as a key strategy to their garments. Marine Layer takes great care in being a responsible and sustainable brand. It prides itself on its sustainable business practices and even has what it terms the “re-spun program,” where it strives to keep as many textiles out of landfills as possible. They have a commitment to using recycled materials across their entire line.
Marine Layer - Cloud 9 Fleece Hoodie
In addition, Fair Harbor also leads with a sustainability core by creating ultra-comfortable apparel from recycled plastic bottles and other earth-friendly materials.
Fair Harbor -Bayshore Fleece Hoodie
These two brands are leading in the slow-fashion movement, specifically in the area of sustainability.
The Slow-Motion Mindset is a Simple One
Guys who adopt the slow fashion mindset find that their closets are filled with pieces that reflect their personality and values.
Slow fashion is more than just a trend—it's a thoughtful approach to style that aligns with values of quality and authenticity. For men, embracing slow fashion means creating a wardrobe that’s durable, versatile, and timeless, reflecting a commitment to quality over quantity.
Since the beginning, The Simple Man has focused on selecting brands and makers that create quality goods, timelessness designs that last. When men invest in personal goods, they’re not just buying clothes—they are choosing pieces that will last while cultivating a personal style that transcends seasons and supports a healthier planet.
It may be termed by the industry as slow fashion.
To us, it’s simple.